There’s always a way forward

Trust me to help you find it

Why me?


I’m Dawn. I’ve worked in fast-paced media, helped grow a SaaS company from $0 to $10M ARR, signed sustainable six-figure deals, and covered leadership and board-level strategy as a journalist.

But… I’ve also experienced extreme burnout, been signed off sick, and had to rebuild a life and career aligned with my values. Coaching helped me do that. Now, I guide others through similar transitions.

My career began in journalism, writing real-life features for a national women’s weekly magazine before moving into business journalism as an Editor. I then transitioned into tech, joining a SaaS scale-up where I eventually led Customer Success as Vice President. I began coach training in 2023.

Alongside advisory and coaching work, I serve as a Board Trustee for purpose-led organisations focused on social equity, creativity, and mental health, including Age UK Ealing, Mud Station Pottery in Edinburgh, and Phoenix Enterprises in Swindon.

Proudly neurodivergent and passionate about mental health advocacy, I see what others might miss and bring a different brand of empathy. I advise Mind and the NHS, combining lived experience with professional insight to improve support services.

“Working with Dawn has been transformative for my career journey. What sets Dawn apart is her ability to ask exactly the right questions at exactly the right time. She has an intuitive sense of when to challenge my thinking by playing devil’s advocate and when to offer empathy and validation. This balance kept me moving forward without feeling overwhelmed.“

Annisa T. | Coaching Client

“Before I started working with Dawn, I was feeling stuck and overwhelmed… She helped me find clarity, get past the barriers in my way, and see things much more clearly… I thoroughly recommend her if you are looking to unpick mental blocks and learn practical strategies for reducing overwhelm and making confident decisions.”

Salonika | Coaching Client

“Working with Dawn was a genuinely positive experience. She has the ability to really listen, not just to the words, but to what’s underneath. I felt safe, supported, and never rushed. Her calm, grounded presence made it easy to open up, and I always left our sessions feeling lighter, clearer, and more connected to myself.”

Adrian | Coaching Client

Want to find out more?

Check out my free resources. I also host the Seasons of Leadership Podcast.

If you’d like to stay connected and be the first to access new materials when they launch, just pop your details in the form below.

Stay in touch

Ready to chat?

Book a free 30-minute discovery call and we’ll:

  1. Discuss your challenges
  2. Discuss how I can support you or your team
  3. Decide if my approach is the right fit
Book your discovery call now
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